Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
This role owns our website and conversion funnel—deciding what we say, who we say it to, how we visually communicate it, and how we convert page visitors into signed members. You are accountable for the full acquisition journey from first click through agreement, and beyond.
You will work closely with the broader Growth team to deliver pages, tools, and flows that drive member acquisition. You own the web narrative (including visual design), conversion performance, and measurement end-to-end.
A core part of the job is brand-forward web strategy and conversion copy. The site must feel like one coherent, credible company while clearly serving very different audiences: homeowners deciding if we are trustworthy, utilities and operators evaluating reliability, homebuilders assessing partnership fit, policymakers trying to understand the model, and talent forming a first impression. You will decide what we emphasize, what we claim, and how aggressive we are in optimizing without eroding trust. That judgment is central to the role.
You'll work in a lean environment where moving fast matters. Technical range is important: enough to ship small changes yourself and partner closely with engineers on larger builds, but your primary leverage is being able to zoom out and think from first principles across the funnel.
What You'll Do
Own the strategy and execution of Base's pre-sales funnel end to end — from first visit through signed agreement. Define what we optimize, why, and how we measure success.
Define web measurement: instrumentation, events, funnels, attribution hygiene, and weekly reporting that drives action.
Drive Base's web narrative and standards: how we talk, what we emphasize, what we claim, and how the site stays consistent as we grow.
Run a steady experimentation cadence across messaging, layout, routing, and step order; ship wins and retire losses without turning the site into a test bed.
Represent brand and design in implementation: translate design intent into shippable components, enforce consistency, and prevent drift.
Implement web changes directly when needed (primarily Webflow; occasional light HTML/CSS/JS) and coordinate with front-end engineers on more complex work.
What You'll Bring
You’ve owned a website, funnel, or product with measurable outcomes.
Analytics fluency: you define your own events, build your own funnels, and write SQL to answer questions without waiting for a data team.
Design judgment: you can evaluate layout, hierarchy, and interaction patterns and give engineers and designers useful direction.
Strong writing and editing for the web — you can write conversion copy and customer education content that doesn't sound like marketing fluff or AI-generated copy.
Ability to operate in an unstructured environment and keep work moving without process holding you up.
Preferred Skills
Web / front-end application experience — you've shipped production sites or applications.
SEO fundamentals: on-page structure, technical hygiene, tooling (Semrush, Ahrefs).
Figma fluency.
Familiarity with PostHog or similar product analytics tools.
About This Team
The Growth team sets the pace for how fast Base can deliver affordable, reliable power to the people who need it. We operate as one team across marketing, sales, support, product, and design, lean and high-ownership. Everything we build comes back to one question: are we solving people's problems? We're building the world's most beloved company.
First Principles Thinking: Question assumptions. Principles > rules.
Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
Everyone’s an Owner: Follow through on commitments and own results.
Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.
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