Head of Growth & Marketing

The Mission: Build the Growth Engine

We are not looking for a “Brand Manager” to organize events. We are looking for a Head of Growth — a data-driven leader operating at the intersection of Marketing, Product, and Revenue.

Your role is to build and scale a growth engine that acquires customers efficiently and maximizes long-term value. You will own performance, challenge acquisition costs, and drive optimization across all growth channels.

Key Responsibilities

1. Acquisition Engine

• Manage performance marketing agencies; audit ad structures, challenge CPAs, and enforce continuous optimization across Meta, Google, and TikTok.
• Own the full funnel from ad click to checkout; run A/B tests to improve conversion rates.
• Identify and scale channels beyond paid social, including influencers, SEO, partnerships, and referrals.

2. Brand & Content Strategy

• Lead creative direction using performance data, not aesthetics.
• Guide the Creative Team to iterate on formats and messages that convert.
• Localize brand messaging for two distinct markets: Community-driven Lebanon & Expat, convenience-driven UAE

3. Retention & Lifetime Value

• Design and optimize lifecycle marketing flows (email/SMS: onboarding, engagement, win-back).
• Work closely with the Customer Experience team to analyze behavior, reduce churn, and increase LTV.