Lippincott - Senior Consultant, Brand Strategy

As aBrand Strategyteam member, you will apply strategic,analytical,and creative thinking to solve challenging brand issues for clientson a daily basis. You willconsult across industries, throughout the world,and on a range of brand topics (e.g., positioning, brand architecture, naming, customerexperienceand signature cues). 

As aSeniorConsultant, you willbe responsible forunderstanding client situations,gatheringand synthesizing information (e.g., industry, company, competition),and making preliminary recommendations to your case team. You will contributesubstantially tocase delivery in terms of thinking and project management.You willdevelop strategic concepts, collect evidence,and create a well-designed process and solution, while working collaboratively with the broadercase-team.This is an opportunity to join a talented and passionate group in developing and building some of the world’s leading brands. The team-oriented environment allows for exposure to Senior Partners across the business and the opportunityto be involved in key decision-making.

In your day to day, you will:

Research and Build Ideas

• Gather,organizeand summarize information on client business strategy, industry dynamics, best practices, communications audits,and customer insights toidentifykey implications 

• Conduct in-depth interviews with client management and key stakeholders 

• Support case team planning and analysis of quantitative and qualitative customer / prospect research, from discrete choice analysis to focus groups

• Use findings and insights to create compelling content and stories​

BeCreative​and Collaborative

• Quickly pick up skills and knowledge in new areas,leveragingclient,firm,and external resources 

• Collaborate with other consultants and designers to explore alternatives and develop thinking (e.g., brainstorming sessions) 

• Contribute to the development and storyline of client presentations

• Effectively communicate with, and present to internal case teams and external client teams

• Consistently developcreative concepts using Lippincott frameworks and methodologies to solve problems​

• Use creative thinking and innovativeproblem-solvingskills and relate work to client needs​

• Support new business efforts byparticipatingin the development of content in proposals​

Who You Are:

Knowledgeable

• At least3years in strategy consulting, corporate strategy, brand strategy, brand management,innovation,or strategic planning

• Ability to think creatively while building on and relating work topast experience

• Outstanding presentation, writing, and interpersonal skills, and the ability to communicate effectively at all levels of both internal and client organizations

• Bachelor’s degree in relevant fieldrequired; MBA or equivalent welcomed, but not necessary

Passionateand Driven

• A passion for problem solving, creative expression,and improving the way companies relate to customers

• Adetailed, methodical,and rigorous approach to finding solutions and a flexibility in applying them

• A willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas to clients

• An appetite for learning and wrestling with challenging topics across a diverse range of clients/ industries

• Hold yourself and your work toa very highstandard, pushing ideas further to challenge yourself, your colleagues, and our clients’ ways of thinking

• Constructivelyparticipateas part of a project team, bringing optimism and a collaborative spirit to build on and nurture ideas

• Desire to proactively seek constructive feedback and input to develop your knowledge, skills, and thinking