Role Overview
The Campaign Operations Specialist is the operational partner to the Country Coordinators from METRO Markets – METRO’s online marketplace. The role is responsible for coordinating and executing the day-to-day operational activities required to successfully deliver marketing campaigns.
Working closely with Country Coordinators and cross-functional teams, the role ensures campaigns are delivered efficiently, on time, and in accordance with agreed quality standards. By owning operational campaign execution, the role enables Country Coordinators to focus on commercial planning, market engagement, and campaign strategy.
Key Responsibilities
Operational
- Coordinate end-to-end execution of marketing campaigns across multiple countries, ensuring timely delivery.
- Manage campaign workflows using Jira (or equivalent), including ticket creation, task allocation, status tracking, and closure.
- Maintain campaign schedules, trackers, and operational documentation.
- Coordinate the preparation and publication of campaign assets including homepage banners, landing pages, newsletters, and other digital marketing materials.
- Support Storyblok (or equivalent CMS) updates, including page creation, content updates, and publishing.
- Coordinate campaign inputs from Country Coordinators, Vendor Management, Design, Content, CRM, and other stakeholders.
- Prepare campaign briefs and ensure all required assets, product information, and approvals are available prior to campaign launch.
- Track campaign milestones, identify delivery risks, and proactively coordinate issue resolution.
- Perform operational quality checks prior to campaign publication.
- Maintain campaign documentation, knowledge repositories, and operational playbooks.
Collaboration
- Partner with Country Coordinators to support campaign execution while enabling them to focus on commercial planning and market strategy.
- Work closely with Content Operations, Creative Operations, CRM Operations, Vendor Management, Commercial teams, and Vendor Managers to ensure seamless campaign delivery.
- Facilitate alignment meetings, follow-up actions, and stakeholder communications throughout the campaign lifecycle.
- Support knowledge transfer and onboarding activities for new markets and campaign processes.