Lead, drive, define the D2C eCommerce strategy (brand.com, marketplace, APP) of Indonesia and transfer into the regular business operation to ensure the target achievement (TNS, conversion rate, cost GM, Platform Mix, etc.)
Together with central marketing expertise team to optimize the brand, product & service presentation in the Official Store with the best & user-centric content
Drive data-based decision on listing, content, promotion, CRM from a profound data analysis & visualization to continuously optimize the shop operation efficiency and user experience
Lead and decide the shop annual promotion planning & execution together with central marketing expertise team and platforms
Profitability responsibility through budget planning & monitoring, shop operational cost monitoring and T&C negotiation & monitoring with platform or service provider
Ensure smooth & effective workflow & collaboration with team members and stakeholders
Keep contact with main eCommerce platforms & support and represent PT on conferences, events, etc.
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