Marketing and Communications Manager

The Asia Marketing and Communications team is a high-performing and talented team that drives best practice and expertise across all aspects of marketing and communications including brand and profile, digital and social media, internal and external communications and events.

We play a pivotal role in supporting the growth of our Asia Turner & Townsend business and take pride in delivering engaging, high quality and insight-based marketing and communication in service of our ambitious growth strategy.

To support continued business growth in our region, we are seeking an experienced and dynamic Marketing and Communications Manager who will provide active support to the brand, marketing, communications and digital marketing plan and initiatives in Mainland China, Hong Kong SAR and Macau SAR. This role will report to the Head of Marketing and Communications in Asia and will primarily focus on strengthening our brand and profile in the region through the effective execution of our marketing and communications strategy in the market.

The successful candidate must demonstrate an ability to develop campaigns that support the marketing plan and actively contribute to marketing strategies. This individual must be able to work with and influence senior stakeholders and create concise and well-written narratives in a fast-paced environment.

The successful candidate will also be required to work with third party suppliers including agencies, creative suites and partner organisations. Specific responsibilities include:

Strategy and best practice:

• Develop and execute an annual marketing plan and calendar for Mainland China, Hong Kong SAR and Macau SAR.
• Support new campaigns and initiatives, including scoping, milestone management, stakeholder engagement, governance, promotion, launch and close out/ROI.
• Evaluate business cases and requests for marketing spend and support, as aligned with the marketing plan.
• Be a brand custodian, driving brand compliance, understanding and training within the marketing team, and broader business.
• Support Asia-wide and global marketing and communications initiatives, as required.

External communications

• Support external communications activity including award submissions, social media, collateral, and associated profile-raising activities, ensuring consistency in messaging across all channels.
• Manage media relations, including cultivating relationships with journalists, responding to media inquiries, and preparing press releases, articles, and other public-facing materials.
• Deliver flagship communications campaigns in the market to increase awareness of our brand.
• Develop and execute approved external event and conference activities that drive ROI and target market engagement.
• Leverage regional sponsorships and memberships to maximize engagement and measure ROI.

Internal communications:

• Create engaging content for a variety of communications channels, including emails, intranet, newsletters and internal events.
• Work in partnership with the global and regional Internal Communications team to localise any global internal communications campaigns, ensuring all activities are fit for market while adhering to brand guidelines.

Reporting:

• Undertake tracking to demonstrate the ROI of all communications activities.
• Produce and/or contribute to Board reports and leadership reporting, as required.