The Associate Director, Analytics & Performance Excellence (APEX) will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives in support of Vyalev, the new asset recently launch in the in Parkinson’s disease space. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives, and partner across Neuroscience APEX pillars as well as with Brand partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.
KEY RESPONSIBILITIES:
- Act as intelligence partner across Parkinson’s franchise (e.g., Marketing, Leadership Team, Market Access, AbbVie Patient Services, Competitive Intelligence, etc.) focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the Parkinson’s.
- Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
- Perform thought-provoking and sophisticated syntheses of learning across research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
- Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
- Design and execute measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution of, engagement with, and impact of in market tactics.
- Collaborate cross-functionally to ensure Brand, Market Access, and APS intelligence is leveraged appropriately to inform development of strategies and tactics.
- Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
- Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
- Appropriately manage and collaborate with both onshore and offshore research and analytics suppliers.
- Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
- Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.