Design and continuously improve the technical solution architecture for the Marketing Automation platform, with strong focus on Adobe Journey Optimizer, Adobe Experience Platform, Optimizely, Sinch and OneTrust integrations;
Jointly with the team and depending on system complexity, configure, customize, and optimize solutions according to business and technical requirements and platform architecture guidance;
Act as the bridge between business needs and technical execution by interpreting business processes and embedding them into platform configurations and solution design, together with the development teams;
Collaborate with developers, QA, support teams, product owners, country stakeholders and external vendors to ensure reliable implementation, testing, release and operations;
Support integration design for customer data, event data, messaging providers, consent and preference data, campaign performance data and downstream reporting needs;
Drive troubleshooting and root-cause analysis for campaign execution, customer journey behavior, data flow, channel delivery, platform configuration and integration topics;
Continuously improve performance, scalability, reliability, monitoring, documentation and supportability of the deployed solution;
Act as technical SPOC for countries and cross-functional initiatives, helping harmonize solution usage, rollout standards and platform adoption.
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