Purpose Statement
The Associate Director of Market Access Marketing, leads payer-strategy activities that help ensure seamless patient access to the brand. This role integrates market access insights into cross-functional and financial strategic decisions while building the evidence, partnerships, and operational readiness required for effective launch execution and sustained brand performance.
Key Responsibilities
- Monitor the payer policy landscape and produce regular policy updates and communications in partnership with market access analytics teams.
- Track account activation and launch-readiness metrics; synthesize field insights; and provide regular reporting to commercial leadership and executive business reviews.
- Represent Market Access in cross-functional brand governance forums, including brand team meetings, annual strategy and planning, long-range planning, and latest best estimate forecasting, to ensure access realities inform strategic and financial decisions.
- Lead a recurring cross-functional access forum to proactively identify, prioritize, and resolve access challenges and opportunities.
- Support the development and finalization of channel-specific strategies, including community oncology and group purchasing organization (GPO) strategies, in partnership with brand and market access leadership.
Secondary Responsibilities:
- Partner with cross-functional stakeholders to plan and execute advisory boards that generate insights for future brand and market access strategy.
- Manage budget stewardship and vendor or agency processes, including scope-of-work submissions and optimization of available funds.
- Partner with market access analytics and research teams to build evidence bases, including market research, that support future tactical execution.
Additional Responsibilities:
- Support research and evaluation of conference and congress engagement opportunities to inform future brand presence and stakeholder-engagement strategy.