The Business Unit Manager Parkinson Disease and HCV AHA will coordinate, facilitate and lead the strategic development, tactical implementation and financial planning components of all Sales and Marketing related topics of the Brand Strategy and manage customer and other commercial activities. They will lead and coach Sales Force to maximize brand sales and margin, placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.
Key Responsibilities
- Effectively manage and execute all marketing and sales related brands’ activities as per Brand Plans under Therapeutic Area in Business Unit.
- Oversee and manage products development and implementation of commercial Brand strategy and tactical Brand activities execution and deliver sales performance to maximize or exceed brand sales and margin.
- Maximize brand’s sales and margin revenue, through the effective management and execution of Brand activities as per Brand Plan and through effective leadership, contribution and participation in Brand Team activities
- Hold accountability and responsibility for allocated Brand P&L and financial planning (Financial Plan, LBE, LRP)
- Oversee product and team management including expenditures of product budgets and staff development.
- Supervise and control sales forecasting, sales plan inputs, including annual budget / sales preparation and monthly and quarterly up-dates
- Support product market expansion through innovative commercial programs. Develops view on Brand issues and competitive positioning. Maintain and develop in-depth insight to anticipate stakeholder needs.
- Develop and coach talent and build succession plans in order to ensure continuous high performance and engaged talent pipeline in Sales and Marketing. (if applicable)
- Professionally manage and build cross functional cooperation between key stakeholders, build effective multidisciplinary teams. Ensure timely and qualitative market intelligence information flow to Brand Teams and brand strategy/tactical communication from Brand Teams to In-Field Teams in order to optimize brand strategy and its execution.
- Liaise with relevant Area and Global functions to integrate global and area strategy / tactics into the local brand planning strategy and execution and to facilitate the development and alignment of global and area brand vision and strategic objectives
- Other duties as assigned by manager.