THE ROLE: Marketing Manager | OWO
LOCATION: New York, New York | OWO
ABOUT LEGENDS GLOBAL
Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.
With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.
About the Role
The Marketing Manager manages the marketing and partnerships verticals at One World Observatory. The successful candidate will drive the day-to-day marketing objectives to support ticket sales to the observatory and will be responsible for managing paid partnerships as well as new business development.
About the Project/Venue
One World Observatory, positioned atop One World Trade Center, offers 360-degree views of the New York skyline from the tallest building in the Western Hemisphere. Visitors are invited start their journey to the top in the SkyPod™ Elevators that depict the rise of NYC in just 47 seconds, experience the sights and sounds of the city in the See Forever™ Theater or discover something new from the Observatory's team of tour guides at City Pulse. The space also features ONE Dine, a view restaurant and bar, offering elevated American cuisine and a selection of beers, wines, and specialty cocktails. The private event space, ASPIRE at One World Observatory, offers 9,000 square feet of private event space with unparalleled views for up to 450 guests.
WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)
Marketing: drives business success for ticket sales and the observatory’s secondary businesses
- Develops and executes the integrated communications strategy for OWO’s paid, earned, and owned media
- Develops new revenue streams and reimagines ways to drive incremental ticket sales through promotional channels
- Communicates OWO’s brand standards with internal and external partners to ensure the consistent implementation of brand guidelines
- Develops and executes marketing partnerships end-to-end to expand reach and drive ticket sales
- Develops strategic revenue opportunities via ticket upsells, secondary spends, combo packaging, etc.
- Supervises assigned activities across agencies, direct reports, and other partners
- Evaluates campaign effectiveness by developing and analyzing campaign metrics using data-driven results to optimize campaign performance.
- Delivers management reports on all marketing activity
- Recommend resource allocations and manages budgets
- Partnerships: drives paid partnership revenue through sponsorship deals and branded activations
- Oversees and executes sponsorship fulfillment and activation for existing partners, while identifying ways to maximize and diversify longstanding relationships
- Manage new business development including:
- Making cold calls and pitching prospects
- Designing and developing customized proposals and presentations for prospective partners
- Negotiating deals and overseeing the legal process
- Executing to Legends’ standards of excellence for fulfillment and activation
- Collaborates with Legends Global Partnerships to create and implement new ideas and opportunities that will drive incremental revenue
- Evaluates effectiveness of campaigns and makes recommendations for future
- Develop and maintain proper sponsorship reporting procedures and databases
- Track and manage expenses for all sponsor programs
- Perform other duties as assigned by leadership.
WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
- Bachelor’s degree from an accredited college or university preferred
- Minimum of three years marketing experience
- Minimum of three years sponsorship/partnership sales and activation experience
- Proficiency with data processing and Microsoft Office Suite applications with advance proficiency in Excel and PowerPoint
- Established contacts and relationships in the New York, NY market preferred
SKILLS AND ABILITIES
- Excellent copywriting and proofreading skills
- Strong creative aptitude, interpersonal and analytical skills
- Must work well in a fast paced, team-oriented environment
- Ability to take constructive criticism and change direction to suit operational needs
- Demonstrated use of ticketing systems and sales management platforms preferred
KEY LEADERSHIP ATTRIBUTES
- Directly supervise employees and interns in the Marketing Department
- Carries out supervisory responsibilities in accordance with policies and applicable laws.
- Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.
WORK ENVIRONMENT & TRAVEL
Location: On-site (One World Observatory, NYC)