Director, Market Access Trade Strategy & Marketing - Immunology

Trade Marketing at AbbVie has evolved significantly from an operational and tactical focused responsibility for select products to one requiring development of complex pharmacy and distribution strategies across the entire portfolio in both the specialty and retail pharmacy channels.  A key component of this evolution is the needs of stakeholders in the specialty pharmacy channel, in which AbbVie has a significant footprint of high-value brands supporting Oncology patients. High-cost medications used to treat complex, chronic conditions often require special storage, handling and administration, and typically involve a significant degree of coordination with payers and HCPs, as well as dedication to patient education, monitoring and management.

The expectations of pharmacies in the health care ecosystem are quickly evolving as technologies drive exponential change and transform the future.  Many pharmacies are just beginning to embrace the technologies and customer service innovation, and as specialty pharmacies reinvent themselves to meet the evolving needs of their patients. The Director of Trade Strategy & Marketing will partner with these key stakeholders to optimize the patient experience and grow our business now and in the future. Patients are also evolving, as are their needs and expectations of their experience at the pharmacy.  Whether it be a focus on convenience by experimenting with new, digital capabilities of their pharmacy, or seeking higher-touch clinical support models, these increasing patient demands put pressure on manufactures such as AbbVie to define our future specialty pharmacy value propositions and identify stakeholders in the channel to partner with to navigate this complex environment.

The Director of Trade Strategy & Marketing – Immunology is responsible for assessing and identifying business opportunities in the fast-evolving specialty pharmacy and distribution channel, then developing and implementing initiatives to partner with pharmacy and wholesaler stakeholders in support of patient onboarding and adherence to AbbVie products. This role, supporting Skyrizi, Rinvoq, and pipeline products, requires an understanding of the pharmacy and distribution channel and its complexities and challenges, coupled with a strategic mind with an eye towards innovation.

Key job responsibilities include (but are not limited to):

• Lead the development of AbbVie’s strategy to partner with specialty pharmacies in their effort to accelerate digital connectivity with patients, leveraging technology to not only facilitate drug purchasing, but also manage patient touchpoints, enhancing the overall patient experience.
• Execute launch excellence in the Trade channel by overseeing the successful preparation of a diverse mix of stakeholders in order to drive key product launches.
• Identify new, strategic channel partners that will support and enhance the vision to innovate and meet the evolving patient needs in the pharmacy channel.
• Serve as the lead in collaboration with Brand and cross-functional leaders it the important initiative to manage product supply disruption across the specialty portfolio.
• Lead for the strategic development and execution of multiple brand Trade value propositions throughout the brand lifecycle by collaborating with Brand leadership and other cross-functional partners.
• Lead the development and creation of high-impact promotional materials for the pharmacy account team that supports stakeholder needs and brand strategic objectives.
• Trade lead in the annual Strategic Planning process.
• Represent Trade on existing product IBTs across Specialty Product therapeutic areas.
• Manage relationships with internal business partners (Brand team, Payer, Customer Service, Demand Planning, MABI, Trade account team, etc) with responsibility for wholesalers and pharmacies.
• Manage strategic agency partner and development of Trade strategies and tactics across therapeutic areas.
• Embrace the Trade Marketing culture by cultivating an inclusive environment that encourages synchronicity, agility, transparency and development.
• Synthesize complex, and sometimes incomplete, pharmacy data sets in order to inform key strategic decisions.