Marketing and Communications Coordinator - Japan

The Marketing and Communications team is a high-performing and talented team that drives best practice and expertise across all aspects of marketing and communications including brand and profile, digital and social media, internal and external communications and events.

We play a pivotal role in supporting the growth of our Turner & Townsend business and take pride in delivering engaging, high quality and insight-based marketing and communication in service of our ambitious growth strategy.

To support continued business growth in our region, we are seeking Marketing and Communications Coordinator who will provide active support to the brand, marketing, communications and digital marketing plan and initiatives in Japan, a priority market for Turner & Townsend. This role will report to the Head of Marketing and Communications in North Asia and primarily focus on strengthening our brand and profile in Japan through the effective execution of our marketing and communications strategy in the market.

The successful candidate must demonstrate an ability to activate campaigns that support the marketing plan and actively contribute to marketing strategies. This individual must be able to work with stakeholders and create concise and well-written narratives in a fast-paced environment.

The successful candidate will also be required to work with third party suppliers including agencies, creative suites and partner organisations. Specific responsibilities include:

Strategy and best practice:

• Support creation of an annual marketing plan and calendar for Japan.
• Support new campaigns and initiatives, including scoping, milestone management, stakeholder engagement, governance, promotion, launch and close out/ROI.
• Advise business teams on the right communications and marketing activities to achieve their objectives.
• Contribute to processes, systems and tools which create best practice marketing and communications approaches.
• Be a brand custodian in Japan, driving brand compliance, understanding and training within the marketing team, and broader business.
• Localise APAC-wide and global marketing and communications initiatives, as required.

External communications

• Support external communications activity for Japan including award submissions, social media, collateral, and associated profile-raising activities, ensuring consistency in messaging across all channels.
• Manage media relations, including cultivating relationships with journalists, responding to media inquiries, and preparing press releases, articles, and other public-facing materials.
• Develop Japan-centric copy of marketing collateral as required.
• Execute approved external event and conference activities that drive ROI and target market engagement.
• Possesses knowledge and hands-on experience in digital marketing, including website optimisation, social media management, and online engagement strategies.

Internal communications:

• Create engaging content for a variety of communications channels, including emails, intranet, newsletters and internal events.
• Work in partnership with the global Internal Communications team to localise any global internal communications campaigns, ensuring all activities are fit for market while adhering to brand guidelines.

Measurement and reporting:

• Undertake tracking to demonstrate the ROI of all communications activities.
• Produce and/or contribute to Board reports and leadership reporting, as required.