The Branding & Communication Specialist will support the Branding & Communication team in the implementation of marketing communication activities, providing day-to-day support for brand and commercial campaigns.
The role will work closely with the Branding & Communication Manager and team, as well as with internal stakeholders and external partners, mainly supporting the preparation, organization and follow-up of campaign materials and activities.
The role offers the opportunity to gain hands-on experience in marketing, branding and communication, working on integrated campaigns and developing strong skills in campaign execution, organization, attention to detail and collaboration.
What will you do?
- Support the implementation of marketing communication activities, following agreed plans, priorities and timelines.
- Prepare and organize campaign materials and information, ensuring that the required inputs are complete, accurate and available on time.
- Support the day-to-day follow-up campaign activities with internal stakeholders, ensuring information, materials and approvals are properly followed up.
- Support 360° campaign implementation, working with internal teams and external partners to ensure smooth execution across different channels.
- Support collaboration with agencies, partners.
- Keep campaign trackers, plans and files up to date, ensuring information is clearly structured and easily accessible.
- Support campaign performance tracking, collecting relevant data and KPIs and contributing to post-campaign reports and analyses.
- Ensure campaign materials are aligned with METRO brand guidelines, identifying inconsistencies and following up on corrections when needed.
- Contribute to improving campaign workflows and ways of working.