Role Summary:
- Lead brand and product marketing activities for Allergan Aesthetics India to drive growth, customer engagement, and business performance.
- Own the end-to-end brand strategy across the product life cycle, including new product launches, campaign development, performance tracking, and optimization.
- Work effectively in a matrix organization, partnering with cross-functional teams to deliver business objectives in alignment with AbbVie values.
Purpose of the Role
The Brand / Product Manager is responsible for driving the strategic and operational management of an assigned brand or product portfolio within Allergan Aesthetics India. This role leads brand growth through robust marketing strategy, customer insight, data-driven decision-making, and effective cross-functional execution. The position owns key elements of the product life cycle, including launch planning, campaign execution, performance tracking, and lifecycle optimization, while operating in alignment with AbbVie values, business priorities, and compliance expectations.
This is a highly visible, leadership-oriented role requiring strong influence across a matrix organization, with accountability for delivering results through collaboration, insight, and disciplined execution.
Key Responsibilities
- Develop and execute integrated brand plans and marketing strategies aligned to business objectives, market dynamics, and portfolio priorities.
- Lead product life cycle management across launch, growth, maturity, and optimization phases.
- Own new product launch planning and execution, including positioning, messaging, segmentation, readiness, rollout, and post-launch tracking.
- Design and implement multi-channel marketing campaigns, including digital, field, and customer-facing initiatives.
- Define, track, and report key performance indicators to measure campaign effectiveness, brand performance, and return on investment.
- Conduct primary and secondary market research to generate actionable insights on customers, consumers, competitors, and market trends.
- Map customer and consumer journeys to identify opportunities to improve engagement and impact at each touchpoint.
- Prepare high-quality business reviews, brand reviews, leadership updates, and strategic presentations.
- Build and maintain analytical dashboards, trackers, and reports using advanced Excel and PowerPoint capabilities.
- Use data analytics to inform business decisions, identify growth opportunities, and optimize marketing investments.
- Support business case preparation, commercial planning, forecasting, and budget tracking for assigned brand activities.
- Coordinate digital and social media campaign planning, rollout, and performance measurement in partnership with internal and external stakeholders.
- Collaborate effectively with Medical, Sales, Commercial Excellence, Market Access, Regulatory, Legal, Compliance, Finance, Supply Chain, and other relevant teams.
- Manage agencies, vendors, and partners to ensure delivery of high-quality outputs on time and within budget.
- Ensure all materials, programs, and communications comply with AbbVie policies, ethical standards, and applicable local regulations.
- Monitor market, customer, and competitor developments to identify risks, opportunities, and strategic actions.
- Contribute to franchise and portfolio-level planning with insights grounded in customer needs and market evidence.
- Demonstrate strong stakeholder management and influence across a complex matrix environment.