We are looking for a talented Global Digital Marketing Executive to join our dynamic Global Marketing and Communications team. This is an exciting opportunity for someone at the start of their career wanting to build experience in marketing and communications across global external audiences and digital campaigns.
You’ll gain hands on experience working with a central global team and colleagues in regions around the world, supporting campaigns, building content and learning the tools and techniques used by a global marketing and digital team.
Key responsibilities
- Coordinate content reviews and approvals with internal stakeholders (regional BG teams, subject matter experts) and external parties (freelancers, agencies)
- Produce website and campaign performance reports using GA4 and Looker Studio, providing insights and recommendations to improve performance
- Support the implementation of AI tools, including Jasper, to improve content creation and marketing workflows
- Work collaboratively across marketing and business teams to deliver high-quality digital content and campaigns
- Keep up to date with digital marketing, SEO, AI and CMS best practice
Website and CMS
- Manage day-to-day website updates and content publishing using Umbraco, ensuring content is accurate, accessible and aligned to brand and house style
- Optimise website content for SEO and GEO through metadata, page structure, internal linking and keyword best practice
- Identify opportunities for ongoing SEO improvements, working with teams to contribute to the longer-term website development roadmap
- Analyse user journeys and website behaviour to identify opportunities to improve user experience, engagement and conversion
Campaigns
- Support the planning, delivery and optimisation of integrated digital marketing campaigns across channels (website, social and paid)
- Support video content production, including copywriting, stakeholder interviews, video shoot coordination and campaign asset creation
- Review video edits and provide feedback to ensure content meets campaign objectives and brand standards