Job Summary:
Responsible for brand marketing activities. Develop current business and maximize income in installed base based on product life cycle position. Responsible for meeting sales and margin goals and improving patient care while effectively communicating approved value proposition to key stakeholders.
Provide leadership through direction, skill development, disease and product knowledge, industry knowledge, competitive knowledge, and company knowledge. Lead brand team to effectively anticipate trends and needs, adapt organization and execute brand plans and vision. Set goals, achieves and monitors progress. Execute global and US marketing strategies and messages with the appropriate medical, regulatory, legal and OEC approval. Utilize both written and verbal communication skills to provide clear direction on brand vision and strategies to sales team and other field representative from commercial organization. Prepare Brand Strategic Plan and financial forecasts to upper management.
Responsibilities
- Hold accountability and responsibility for allocated Brand P&L and financial planning (Financial Plan, Focus/Update, LRP)
- Drive development of Brand strategy within Brand planning process in line with responsibilities allocated within the Brand Team
- Maximize brand’s sales and margin revenue, through the effective management and execution of Brand activities as per Brand Plan and through effective leadership, contribution and participation in Brand Team activities
- Set future direction for existing and new products and business opportunities
- Support product market expansion through innovative commercial programs. Develops view on Brand issues and competitive positioning, customer segments and their needs, and market development
- Develop & effectively execute Brand/commercial strategies with specific timelines, budgets and stakeholder responsibilities, aligned with Brand planning process and Brand Team direction
- Responsible, as project owner, of development brand promotional material and Med/Reg (ePass) approval process
- Translate strategy to implementation into tactics; communicate clearly and allocate responsibilities to cross functional team members and in-field team (e.g. product messaging by physician segment)
- Monitor Key Performance Indicator results and feedback and propose strategic planning/tactics adjustment
- Maintain and develop in-depth customer insight to anticipate stakeholder needs
Significant Work Activities:
- Driving a personal auto or company car or truck, or a powered piece of material handling equipment