Аanalyze and monitor brand, market and competitorsto inform and adjust brand strategy
- Maintain a thorough understanding of patient and HCP insights as they evolve to inform ongoing refinement of the treatment experience.
- Prioritize and foster a test-and-learn environment.
- Drive service innovation by keeping a pulse and socializing brand, digital transformation, and service industry trends.
- Proactively monitor key data to feedback and propose strategic planning/tactics adjustment.
Develop brand/market strategy with specific timelines, budgets and stakeholder responsibilities, and aligned with global strategy
- Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
- Prepare forecast (sales and promotional investments), monitor brand KPIs, manage and hold promotional budget, track measurements for all marketing activities in order to achieve or exceed brand plan objectives.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
- Ensure all in-field materials, strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives.
- Keep regular In-field team’s training with marketing messages. Work closely with In-Field team to meet their needs, communicate strategy and service their issues.
- Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
- Identify areas for own development and work with management to pursue.
Other duties as assigned by manager
Perform Forecasting and Budgeting (Plan, Update and monthly ADS)
Project Management
- Translate strategy to implementation tactics, communicate clearly and allocate responsibilities to cross functional team members
- Manage interaction with sales (KAM)
- Ensure timelines are met and financial results are maximized/ optimized
- Maintain quality and work within ethical guidelines set by corporate / division / affiliate / market standards
External Customer Development
- Identify key stakeholders at each step of patient flow/product value chain (KOLs, physicians, patients, Government, payers, health agencies, etc)
- Develop short/long term partnerships and ensure opportunities to ensure implementation of brand and market strategies