The HCP Promotions Manager plays a key role in driving impactful healthcare professional (HCP) promotional programs across AbbVie’s non-Facial brands, including SkinMedica, DiamondGlow, Latisse, CoolSculpting, and Natrelle. This role partners closely with Brand Marketing, Finance, Business Technology, Analytics, and cross-functional collaborators to bring promotional strategy to life in a way that supports business growth, field execution, and seamless customer experience.
This position is responsible for operationalizing HCP promotions end-to-end — from discovery and planning through promo SKU creation, testing, validation, system configuration, deployment, and performance tracking. The ideal candidate brings a strong blend of operational excellence, strategic thinking, and cross-functional leadership, with a passion for delivering simple, scalable, data-driven solutions that support business and sales objectives.
Key Responsibilities
- Lead the creation and management of HCP promotions within Allē Admin or Direct for non-Facial brands, including SkinMedica, DiamondGlow, Latisse, CoolSculpting, and Natrelle.
- Partner with Brand Marketing, Finance, Business Technology, Analytics, and other internal stakeholders to plan and execute promotional campaigns.
- Manage Alle In-office Rebate promo exceptions and escalations through the Source of Truth Teams platform.
- Collaborate with internal partners across MLRC, Engineering, Master Data, Pricing, Business Analytics, and Customer Service Operations.
- Support allowance forecasting and budget planning in partnership with Finance.
- Document approvals, promotion details, and post-launch performance to support transparency and continuous improvement.
- Apply a test-and-learn mindset by leveraging data to evaluate results and inform future promotional strategies.
- Serve as a primary point of contact for Call Center and Sales teams regarding promotional plans and execution.
- Develop FAQs, work instructions, and training materials for Customer Service, and lead training sessions as needed.
- Provide clear, actionable directions for sales teams to support in-office execution.
- Partner with Brand teams to support collateral needs and field sales communications.
- Anticipate platform and analytics needs across stakeholder groups and recommend forward-looking solutions.
- Ensure MADI reporting is tailored to meet the needs of each salesforce and aligned to future business needs.
- Partner with Analytics to ensure PRISM dashboards effectively track promo performance.
- Prioritize and manage projects to ensure delivery on time and within budget, with close attention to sales close dates and quarterly objectives.
- Work with Data Science and Analytics teams to ensure timely, accurate reporting that supports decision-making.