The Digital Account Manager serves as the liaison between the AbbVie Ad Agency and their assigned accounts. They are responsible for managing the day-to-day relationships across the Agency, working in partnership with cross-functional teams, account leadership, creative staff and external resources/suppliers. The position leads the production of digital assets, as well as strategic planning for cross-functional teams to meet their business objectives.
KNOWLEDGE / SKILLS
- In-depth understanding of digital tactical development with the ability to provide guidance to cross-functional teams for how best to implement digital projects including, but not limited to, interactive visual aids, emails, banner ads, websites, mobile applications, portals, etc.
- Functional knowledge of Digital marketing platforms.
- Recommend digital tactics that align with the strategy and goals of the brand.
- Maintain an intimate understanding of the Agency Workflow Process including project initiation and kickoff, collaboration, content creation/development, necessary approvals, production and archiving.
- Review creative development throughout the project lifecycle to ensure specifications, client expectations, budgets, timelines, etc. are being adhered to.
- In-depth understanding of how to gather and document digital project requirements, working cohesively with Agency team members to ensure best-in-class execution.
- Collaborate effectively in a matrixed environment with assigned accounts, external agencies and consultants, Business Technology Solutions (BTS), Medical/Regulatory/Legal (MRL).
- Maintain knowledge of AbbVie guidelines including, but not limited to, branding, promotional material development, material review process, and corporate compliance.
- Demonstrate critical creative thinking and problem-solving skills.
- Display clear and concise written and verbal communication skills.
- Demonstrate the ability to prioritize and multi-task to enhance productivity and manage workload.
- Lead, or assist in, the development of annual scope documents and annual forecasting.
- Demonstrate leadership in conflict resolution to facilitate effective outcomes.
PROJECT/PROCESS MANAGEMENT
- Assist with “A” level projects and manage “B” and “C” level projects within assigned business group.
- Attend client meetings, serving as a key point of contact to ensure key information is quickly communicated to all stakeholders involved.
- Facilitate ongoing, timely and accurate communications to ensure all projects are completed on time and within budget.
- Act as the digital lead for assigned business group.
- Manage or assist in the creation of project estimates and timelines.
- Assist with billing and ensure billing is completed on schedule.
- Track time daily.
- Possess ability to work in a high-volume, rapidly paced environment.
ACCOUNTABILITY / SCOPE
- Reports onsite to AbbVie Ad Agency Associate Director, Digital Account Group.
- Partners with creative team on project initiatives.
- Adherence to all company-wide financial policies.