This position supports the development and execution of marketing strategies and tactics at the Global, Areas, and Country-Affiliate level for the Ozurdex therapy area. Collaborates and engages with a cross-functional team, which includes (but is not limited to): market access, medical affairs, regulatory, legal, health economics, public affairs, medical and regulatory review, patient relations, business insights, OEC, and global learning.
Key Responsibilities Include:
- Generate marketing insights that inform strategic and tactical plans for Ozurdex
- Identify commercial opportunities to advance efforts towards brand objectives and goals within Ozurdex
- Create and drive multi-stakeholder initiatives as part of the overall Ozurdex brand strategy and lead communication strategy
- Develop marketing tools/resources to optimize impact and efficiently navigate the formal approval process
- Lead marketing activities such as segmentation, targeting, positioning, promotional materials/tactics, advertising, and promotion within assigned budget
- Support affiliates for HCP promotions through innovative and impactful Ozurdex strategies and tactics
- Manage budgets and maximize resources for the Ozurdex portfolio
- Contribute to AbbVie’s leadership position in Ozurdex
- Project management and collaboration with vendors and agencies to lead creative and communication strategies
- Collaborate with Marketing Director(s) and business leaders to build, manage and execute marketing plans to achieve business objectives and goals
- Contribute within area of responsibility to business and marketing plans process
- Partner with cross-functional teams and develop external partnerships in Ozurdex
- Influence business leaders and collaborate cross-functionally to deliver business results