This position may be based in Florham Park, NJ, or Mettawa, IL.
The Director, Psychiatry Marketing External Engagement sets the strategy and leads the teams responsible for psychiatry's external expert engagement, Regional Marketing Manager (RMM), and promotional medical education capabilities. This leader ensures that national brand strategy is translated into relevant regional execution, that external expert relationships and engagements generate actionable insights, and that peer-to-peer education addresses healthcare professional needs in a rapidly evolving and highly competitive market. The Director provides enterprise-level leadership across strategy, people, operations, and execution, ensuring that external engagement, regional marketing, and promotional medical education plans are integrated, insight-driven, compliant, and aligned with brand priorities. In close partnership with the broader Marketing team, Medical, Sales Leadership, Field Operations, Compliance, Finance, and agency partners, the Director optimizes investments, strengthens execution, develops leaders and teams, builds scalable capabilities, and serves as a senior strategic thought partner on the brand and across the cross-functional team.
Key Job Responsibilities
- Set the vision, strategy, and priorities for psychiatry external engagement, RMM, and promotional medical education ecosystem, ensuring integrated execution against brand strategy, annual priorities, evolving market needs, and business objectives.
- Lead, coach, and develop the leaders and teams responsible for regional marketing, external expert engagement, and peer-to-peer education; establish clear priorities, accountability, and performance expectations while fostering a culture of excellence, collaboration, innovation, inclusion, and continuous improvement.
- Lead a differentiated external expert engagement strategy that identifies and strengthens relationships with established and emerging experts and diversifies the expert base.
- Oversee the end-to-end steering committee/advisory board process, from strategic planning, expert identification, contracting, and content development through meeting facilitation and emceeing, insight capture, dissemination, and follow-up; ensure advisory board insights are translated into actionable implications for brand strategy and execution.
- Set and oversee the team’s congress strategy, partnering cross-functionally across Marketing, Medical, Sales Leadership, and other key stakeholders to maximize AbbVie’s presence, coordinate external expert and leadership engagements, and strengthen insight generation and post-congress application.
- Oversee the strategy and execution of high-impact promotional medical education, including speaker programs, national broadcasts, regional specialty programs, speaker training, onboarding, and innovative learning experiences that translate scientific and commercial messages into relevant, actionable education for healthcare professionals.
- Use stakeholder insights, field feedback, program performance, and market trends to identify gaps, shape strategy, improve content and speaker effectiveness, and inform broader brand decisions.
- Lead complex, highly visible initiatives in partnership with Marketing, Medical, Sales Leadership, Field Operations, Compliance, Finance, and agency partners; influence senior leaders, resolve business challenges, and drive timely decisions and coordinated execution across workstreams.
- Own the integrated budget and resource strategy for external engagement, RMM, and promotional medical education; ensure disciplined planning, tracking, forecasting, and optimization of investments.
- Establish scalable operating models, governance, processes, and best practices that improve quality, speed, consistency, and compliance across the external engagement ecosystem, ensuring adherence to all AbbVie policies and applicable external regulatory requirements.
- Maintain deep knowledge of the disease state, treatment landscape, competitive environment, healthcare professional needs, and applicable regulations to anticipate risks and opportunities.