The Copy Content Manager is a key part of creating impactful communications at A3, AbbVie’s internal advertising agency. They are responsible for developing user-centric, omni-channel marketing materials for major internal initiatives and AbbVie brands. This position provides strategic direction and advice, writing, editing, and content for print and digital communication channels, including social media, videos and web/multimedia. The Copy Content Manager will collaborate with agency leadership, capability leads, and cross-functional teams to translate strategic business goals into impactful user experiences, ensuring all deliverables exceed expectations and align with regulatory standards.
Role Responsibilities:
- Creates copy and content that is both compelling and medically accurate.
- Creates print, digital and video content for a range of omni-channel channels, including social media, email, web banners, websites, and apps.
- Implements and expands marketing strategy by developing content that engages the target audience, improves the quality of communication, and facilitates breakthroughs in innovation and differentiation.
- Manages the delivery of compelling communications in a fast-paced environment to ensure projects are submitted accurately, on-time, and in compliance with pharmaceutical advertising standards, AMA style guidelines, and industry best practices.
- Incorporates stakeholder feedback quickly and uses market analysis, patient feedback, data analytics, and usability findings to tailor copy to best meet customers’ needs.
- Active client-facing involvement, including creative presentations, participation in workshops, and client meetings.
- Executes materials that are aligned with brand standards and cross-functional review processes (Medical, Regulatory, Legal).