The Associate Director of Marketing Research & Analytics for US Specialty will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives across Hypothyroid franchises on behalf of APEX. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market and competitive intelligence, and internal stakeholder initiatives, and partner across APEX verticals as well as with Brand partners, Medical partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.
KEY RESPONSIBILITIES:
- Act as an intelligence partner focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and trends within the Hypothyroid franchise space.
- Proactively identify primary research and analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights across HCPs and patients.
- Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
- Perform thought-provoking and sophisticated syntheses of learning across primary research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
- Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
- Design and execute against measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution, engagement, and impact of brand programs and tactics.
- Coordinate and manage monthly program performance assessments (i.e. business reviews) on topics that will make the highest impact on the business.
- Help manage data strategy efforts to ensure accurate and reliable data assets are incorporated within agile analytics capability to enable seamless, codeless, visualization-enabled analytics.
- Leverage innovative, sophisticated analytic models that address critical issues, but also meet key business criteria. Be able to effectively communicate the results of these complex analytic models and influence action to improve brand performance.
- Collaborate cross-functionally to ensure Brand and Market Access intelligence is leveraged appropriately to inform performance expectations.
- Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
- Manage and develop direct reports, identifying opportunities for growth over time. Understand where and how to appropriately expose direct reports to Leadership to both accelerate their career growth and maximize team efficiency across meetings.
- Promote a culture of proactive communication, appreciation of diverse points of view, and recognition to facilitate psychological safety across the team.
- Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
- Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
- Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.