Head of Commercial Marketing, Director – Japan Marketing

About this role

Your team

The Global Marketing & Digital Wealth organization is a forward-looking, globally connected team supporting some of the firm’s most important priorities. Working across functions and markets, the organization helps create opportunities for business growth through integrated campaigns, brand platforms, communications, training, content, research and analytics, digital experiences, and client engagement.

Within this organization, the Japan Marketing team sets the strategic direction and delivers marketing plans for the client business. The team plays an important role in building brand awareness, strengthening preference for our investment capabilities, and using performance insights to continually improve the impact of its marketing activities.

Your role and impact

Based in Tokyo, this role will lead integrated marketing campaigns and initiatives supporting the strategic priorities of the Wealth and Institutional businesses in Japan.

You will work closely with local and regional marketing teams, Corporate Communications, client business teams, product teams, and other partners to shape the marketing direction and translate business priorities into effective campaigns. By combining creative thinking, strong execution, and performance analysis, you will help enhance client engagement, strengthen our brand, and improve the commercial impact of our marketing activities.

Your responsibilities

In every role at BlackRock, you'll be expected to apply sound judgement and critical thinking to solve complex problems, adapt as the business evolves, and combine the curiosity to explore new approaches and technologies with the rigor to challenge the results. The scope of this role also includes the following responsibilities:

• Lead Japan's Commercial Marketing strategy across Wealth and Institutional, translating business, client and product priorities into integrated marketing plans that support sustainable growth and the firm's financial objectives.

• Own the marketing commercialization strategy for priority investment capabilities and product launches, partnering with Client Business and product teams to define target audiences, positioning, go-to-market plans and activation across the client journey.

• Develop differentiated strategies for priority client segments and distribution channels, including institutional investors, wealth distributors, digital platforms and self-directed individual investors.

• Develop integrated campaigns across paid, owned and partner channels, leading content strategy, messaging, campaign materials and activation plans that build awareness, consideration and client engagement.
• Partner closely with regional teams across Content, Digital, Events and Brand as well as investment teams, product strategists, Client Business, Corporate Communications and Compliance, to bring the firm's capabilities to market in a locally relevant way.

• Partner with Digital Marketing to build connected client journeys, using audience and engagement insights to improve how clients discover, understand, consider and engage with BlackRock's investment capabilities.

• Establish clear measurement frameworks across brand, engagement and commercial outcomes, using insights to optimize marketing investment and continually improve effectiveness.

• Own and prioritize the Commercial Marketing budget, allocating resources against the highest-impact business priorities and managing agency and vendor relationships as appropriate.

• Provide leadership across the Commercial Marketing agenda, setting priorities, raising execution standards and developing the team's capabilities while effectively navigating a complex local, regional and global organization.

• Ensure all activity meets BlackRock's marketing standards, governance, controls and regulatory requirements, proactively identifying and addressing risk.

Your experience

• 15+ years of relevant experience in financial services, preferably within asset management, banking, wealth management or insurance sector.

• Deep commercial awareness and client acumen, with a strong understanding of the investment management industry, including investment trusts, ETFs and alternatives, client segments, and the competitive landscape.

• Proven track record in commercial, channel or product marketing, including developing go-to-market strategies and driving adoption through intermediary and or self-directed investors channels.

• Experience across modern digital marketing, audience segmentation and client journeys, with the ability to use data and insights to optimise engagement and commercial outcomes.
• Strategic and analytical mindset, with the ability to distil complex business challenges, set priorities and translate insights into practical solutions.

• Demonstrated ability to influence senior stakeholders and mobilize local, regional and global teams in a complex, matrixed organization.

• Experience managing and prioritizing marketing investment, with the ability to allocate resources against the highest-value commercial opportunities and demonstrate impact.

• Excellent execution and organizational skills, with the ability to manage multiple priorities and deliver to a consistently high standard in an evolving environment.

• Excellent written and verbal communication skills in Japanese and English, including the ability to develop, edit and refine compelling marketing content.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

Guidance on AI use for candidates

At BlackRock, AI has long been part of how we work – enhancing decision-making, improving operations, and helping us deliver better outcomes for clients. We encourage candidates to use AI thoughtfully to learn, prepare, and work more effectively; but during our interview process, we want to focus on getting to know you through your own experiences, thinking, and judgment. To support you, we’ve provided guidance on when and how to use AI during our hiring process so you can approach each step with confidence and showcase your best self.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

To learn more about BlackRock, please visit